| What is the Foodservice Group®? |
For Over 40 Years...
The Foodservice Group Sets The Standards!
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The Foodservice Group® is a unique organization of independent foodservice sales agency companies with combined sales of over 4 billion dollars. They have joined together to create a national network of foodservice sales & marketing professionals. We offer the manufacturer/processor interested in selling to the foodservice and deli markets, a sales force of more than 1000 qualified sales professionals.
We are more than just ordinary sales agents. We're experienced foodservice professionals, selling more than 4 billion dollars annually, reaching more than 2,000 distributors serving more than 500,000 foodservice operators.
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| What Makes The Foodservice Group® Unique? |
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Our Members have recognized the many benefits of being associated with other professional foodservice agents, where they can experience ongoing benchmark programs that assist them in gaining a more competitive edge in the sales and marketing of their individual principle's products.
We provide the foodservice manufacturer / processor with a ready-made sales force in virtually every major market in the United States and Canada.
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| How Does The Group Operate? |
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Professionally. Through the Group's headquarters in Atlanta, Georgia, The Foodservice Group's Executive Director will provide an overview of the Group's combined capabilities to the interested manufacturer/processor.
A manufacturer / processor is free to deal directly with individual members or through the headquarters office.
The benefit is clear: Through The Foodservice Group®, you know that only those sales agencies with superior performance records are eligible for membership, so when you choose an agency from The Foodservice Group® you'll save valuable time and maximize your sales performance.
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| The Foodservice Group® Member Services |
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Sell products to distributors Sell products to national accounts Sell products to regional and local chains Sell key foodservice operators Sell commissaries Sample new products to the trade Solicit bid requirements Participate in national, regional, and distributor trade shows Furnish product sales and analyses Follow up on complaints Follow up on sales leads Manage warehouse inventories Trace factory shipments Collect delinquent accounts Conduct product "blitz" drives Maintain product presentation rooms All Member firms have a ServSafe ® Certified Trainer on staff Offer product training and information to distributor Marketing Associates
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| The Foodservice Group® Standards for Membership |
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Becoming a Foodservice Group member-sales agency requires more than sales expertise. It requires adherence to a variety of "management planning" and "people asset" standards used by existing members in the day-to-day operation of their business. Here's how we select a Sales Agency... Degree of Management Planning - Defined Goals and Objectives
- Planned Approach to the Foodservice Marketplace
- Planned Coverage of the Marketplace
- Manufacturer Client Selection Plan Established
- Compensation and Benefit plans Established
- Supervisory Controls Established
- Personnel Training Programs Established
- Sales Incentive Programs Established
- Sufficient Sales Support Personnel
- Computer Systems for EDI Order Processing and Field Sales Automation
- Provisions for Continuity of the Firm
- Positive Overall Company Climate
- Adequate Facilities
Measurement of People Assets - Knowledge of the Foodservice Market
- Knowledge of Foodservice Operations
- Principle Relationships
- Distributor Relationships
- Operator Relationships
- Rapport With Distributor Sales People
- Overall Quality and Professionalism of Personnel
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| Board of Directors |
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Officers:
President: Mr. Jim Peine
Vice Pres: Mr. Tom Smith
Secretary: Ms. Laura Driscoll
Treasurer: Mr. Dave Lyons
Directors:
Mr. Tom Kirkpatrick
Mr. Craig Mueller
Mr. Dane Prewitt
Mr. Ron Koska
Mr. Chuck Taylor
For further information contact:
Mr. Kenneth W. Reynolds
Executive Director
The Foodservice Group, Inc.
P. O. Box 681864
Marietta, GA 30068-0032
VOICE: 770/971-8116
Mobile: 404-578-9630
FAX: 770/971-1094
E-Mail:kreynolds@fsgroup.com
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