For Over 40 Years... The Foodservice Group Sets The Standards!

The Foodservice Group® is a unique organization of independent foodservice sales agency companies joined together to create a national network of foodservice sales professionals. We offer the manufacturer/processor interested in selling to the foodservice and deli markets, a sales force of  qualified Foodservice sales people that know their individual Markets.

We are more than just ordinary sales agents. We're experienced foodservice professionals selling more than 1,500 distributors reaching more than 500,000 foodservice operators.   (Please Scroll Down)

Our members have recognized the many benefits of being associated with other professional foodservice sales agencies, where they can experience ongoing "best practices" programs that assist them in gaining a more competitive edge in the sales and marketing of their individual principle's products.

We provide the foodservice manufacturer / processor with a ready-made sales force in virtually every market in the United States and Canada.

Professionally. Through the Group's headquarters in Atlanta, Georgia, The Foodservice Group's Executive Director will provide an overview of the Group's combined capabilities to the interested manufacturer/processor. 

A manufacturer / processor is free to deal directly with individual members or through the headquarters office.

The benefit is clear: Through The Foodservice Group®, you know that only those sales agencies with superior performance records are eligible for membership, so when you choose an agency from The Foodservice Group® you'll save valuable time and maximize your sales performance.

• Sell products to distributors  
• Sell products to Local Leverage Operators and Regional Chains  
• Sell products to National Accounts  
• Sell into all Foodservice Segments  
• Sample and sell new products through Distribution to Operators  
• Solicit bid requirements and report results
• Participate in national, regional, and distributor trade shows
• Furnish product sales and analyses
• Follow up on sales leads
• Follow up on complaints  
• Manage warehouse inventories
• Conduct product "blitz" drives    
• Trace factory shipments  
• Collect delinquent accounts  
• Conduct Professional Distributor Sales Meetings  
• Resolve Invoice Deductions  
• Maintain product presentation Kitchens
• Develop recipes and plate presentations
• Offer product training and information to distributor DSR / Marketing Associates
• Member firms have a ServSafe ® Certified Trainer on staff

Becoming a Foodservice Group member-sales agency requires more than sales expertise. It requires adherence to a variety of "management planning, best practices" and "people asset" standards used by  members in the day-to-day operation of their business.

Here's how we select a Sales Agency...

Degree of Management Planning

• Defined Goals and Objectives   
• Planned Approach to the Foodservice Marketplace   
• Planned Coverage of the Marketplace   
• Principal Selection Plan Established   
• Compensation and Benefit plans Established   
• Supervisory Controls Established   
• Personnel Training Programs Established   
• Sales Incentive Programs Established   
• Sufficient Sales and Support Personnel to meet Principal Goals and Objectives   
• Computer Systems for EDI Order Processing and Field Sales Automation (CRM)
• Adequate Facilities ~ Product Presentation Kitchen   
• Provisions for Continuity of the Firm   
• Positive Overall Company Climate   

Measurement of People Assets

• Knowledge of the Foodservice Market  
• Knowledge of Foodservice Operations  
• Principle Relationships  
• Distributor Relationships  
• Regional Chain and LLO Relationships  
• Rapport With Distributor Sales People  
• Overall Quality and Professionalism of Personnel

Officers & Directors

President:   Mr.  Roger Eilts
Vice Pres:    Mr.  Brad Johnson
Secretary:   Mr.   Bob Sheridan

For further information contact:

Mr. Kenneth  W. Reynolds
Executive Director
The Foodservice Group, Inc.
P. O. Box 681864
Marietta, GA 30068-0032

VOICE: 770/971-8116
Mobile: 404-578-9630
FAX:    770/971-1094
E-Mail: kreynolds@fsgroup.com